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The rise of GLP-1s is changing how Americans shop for groceries, consume food at restaurants and approach the gym. It’s also having an impact on the wedding industry.
Bridal retailers say they’re carrying additional inventory, expediting more orders and performing a growing number of alterations in response to so many brides’ dramatic body transformations, The Wall Street Journal reported.
Some shops have begun asking brides-to-be to sign waivers acknowledging they’re buying a dress that doesn’t yet fit.
A New York bride who has lost 50 pounds using GLP-1 drugs was asked to sign a waiver before ordering a dress that was 3 inches smaller in the waist than her current frame, the Journal reported. Such waivers existed before, the newspaper said, but they’re more common now.
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A late 2025 poll by health policy research firm KFF (formerly the Kaiser Family Foundation) found that about one in eight American adults (12%) say that they are taking a GLP-1 drug designed for weight loss and to treat diabetes, heart disease and other chronic conditions.
The survey also found that “nearly one in five adults (18%) say at some point they have taken a GLP-1 drug” and that “women were more likely than men to say they are currently taking GLP-1 drugs (15% vs. 9%).”
According to a survey conducted by online wedding planning company Zola, “10% of couples planning 2026 weddings say they are currently using a GLP-1, with another 10% considering it before the big day.”
People taking newer GLP-1-based weight loss medications often lose about 10% to 15% of their body weight, with some studies showing weight loss approaching 20%, the Mayo Clinic reported.
The use of weight loss drugs prompted David’s Bridal, widely considered the largest bridal retailer in the U.S., to issue a “Fit Guarantee” to customers that went into effect in May 2026.
“No matter the dress — from bridal gowns, bridesmaids dresses, prom, mother-of-the-bride and special occasion fashions — David’s Fit Guarantee is a brand assurance that David’s will work with guests to get the perfect fit for their body, their style and their moment; because size doesn’t matter, fit does,” the company announced in a press release.
“David’s is on a mission to reduce ‘fit anxiety’ for today’s shoppers. Whether it means securing the dress in a smaller or larger size, tailoring the fit or customizing the details, David’s is helping brides and party-goers shop with confidence and peace of mind.”
The company’s website says, “We’ll work with you to get a new size or work with our alterations team to make sure you have the perfect fit for your day.”
David’s Bridal CEO Kelly Cook told ABC News the company knew it had “to do something really special” to serve brides losing a substantial amount of weight.
“Size anxiety has always been one of the No. 1 things brides are worried about,” Cook said. “But it’s at a heightened level that we haven’t seen before.”
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David’s reported that, over the past year, the company has seen a 50% increase in rush orders and 20% of bridal customers shifting to shorter dress-shopping timelines. Nine to 12 months before a wedding used to be common, and now more brides are opting to purchase their dresses six months ahead of time or less.
Bridal consultants say dress recommendations are changing as some brides anticipate additional weight loss before their weddings.
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Bridal studio owner Natalie Harris told the Journal she advises brides who are anticipating further weight loss before their big day to consider “forgiving silhouettes” with adjustable backs and flared waistlines.
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