All that glitters is gold… and buttery… and flaky.
And apparently Costco’s newest bakery item has fans crumbling.
It’s hard to believe that a retailer famous for supersizing everything from rotisserie chickens to sheet cakes somehow never had fresh, in-house buttermilk biscuits—until now.
Despite carrying frozen varieties over the years, Costco quietly debuted Southern-style buttermilk biscuits in its bakery earlier this week, and loyal shoppers are already calling them their newest carb obsession.
The oversized biscuits, sold in packs of 10 for $6.99, are made with real buttermilk and baked fresh daily. The launch quietly rolled out this week after the popular Instagram account @costcohotfinds shared the find, calling it a “dream come true.”
For many Costco devotees, the biscuits filled one of the last glaring holes in the retailer’s legendary bakery lineup.
Social media quickly lit up with shoppers dreaming up all the ways they’d devour them after seeing the post.
“Ohhhhhh with some sausage gravy,” one commenter wrote.
“I’m putting a chicken strip in between them with hot honey,” another said.
But no Costco launch would be complete without a healthy helping of backlash, like as the case recently with the sourdough bread.
“Them biscuits look dry enough to use as car tires,” one commenter joked.
While some were drooling over future ways to enjoy the biscuits, others criticized the lengthy ingredient list and promoted making your own recipe to enjoy an unhealthy snack without even more chemicals.
It is worth noting that dry biscuits do have their place in the culinary world, especially as a breakfast sandwich or in a strawberry shortcake.
But the frenzy isn’t exactly surprising, and that’s because biscuits are a serious business.
Costco didn’t just release another bakery item—it waded into one of the South’s most fiercely defended foods, and everyone has an opinion on what makes the perfect flaky bite.
That’s why shoppers wasted no time putting Costco’s new version to the test.
Shoppers have turned new food releases into a spectator sport, with every bakery launch quickly dissected across Instagram, TikTok and Reddit.
Costco’s bakery has developed a cult following, with everything from croissants and tuxedo cakes to seasonal muffins regularly selling out and inspiring social media reviews.
Earlier this summer, the warehouse retailer expanded its bakery lineup with several new offerings, including triple chocolate muffins and fruit-filled Danish pastries, reinforcing the department’s reputation as one of Costco’s biggest traffic drivers.
For many shoppers, discovering a new bakery item has become almost as exciting as scoring one of the store’s famous bulk bargains.
Whether these biscuits become the bakery’s next permanent staple or simply another blink-and-you’ll-miss-it release, they’ve already accomplished one thing: getting Costco shoppers into another heated food debate.
And for less than 70 cents a biscuit, plenty seem happy to risk getting butter on their hands.
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