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Matt Cardona knows a thing or two about the independent pro wrestling scene.
After his release from WWE in April 2020, Cardona rebranded himself as the “Indy God” after spending years as Zack Ryder. He spent years cultivating his new look through several independent promotions and top companies in the U.S. whose names aren’t WWE or AEW.
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There are several pro wrestlers on the indies currently who are finding success with their own branding and marketing as well. Cardona named a few in a recent interview with Fox News Digital when asked who he thought was the new “Indy God.”
“Who’s the ‘Indy God?’ Oh, I don’t know if anyone’s the ‘Indy God.’ But there are people who definitely have stepped up. For instance, Shotzi, who was in WWE at one time. When she left, I think she copied the Matt Cardona formula and good on her and we had some incredible matches together. She’s somebody who cares. I think effort is very, very important not just in independent wrestling but professional wrestling in general. If you aren’t doing whatever you can to succeed, like, if you don’t treat yourself like a big deal, I don’t think anyone else will. I would definitely put Shotzi on that list.
“Two others to look out for on the independents – Richard Holliday. He’s another one who is always on social media. He’s always trying to force himself down your throat just like I did when I was gone. When you’re not in WWE, you can’t take a day off of being on your phone. Like, Chelsea (Green), would always yell at me for always being on my phone, ‘You’re posting too much on social media.’ I said, babe, if you don’t want to be on your phone, WWE will post about you, WWE Shop will post about you, USA Network will post about you, ESPN, Netflix. If I don’t post about myself, no one is going to post about me. So, Richard Holliday, he’s taking that to heart.
“Also, Ben Bishop, another guy. So, I would say, Shotzi, Ben Bishop and Richard Holliday, the three to look out for.”
Right now, Shotzi is the Major League Wrestling women’s world champion and has appeared in several different promotions around the world.
Holliday and Bishop have also built up massive followings on social media, helping raise their profiles in the sport.
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Cardona shared some advice to those who were trying to follow his path.
“It’s funny because guys and girls in the independents, they’d always ask me for advice. The answer was simple – don’t quit,” he said. “Everyone has a different path. Everybody has a different journey but if you don’t quit… here’s what I would say, if you don’t quit, you might make it. If you quit, you definitely won’t. It’s as simple as that.”
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