They’re hoping you’ll shop even as the price tags drop.
Shoppers at both Walmart and Target are noticing prices missing from items’ tags — and a wave of viral social media posts from employees of these stores are proving customers’ speculations to be true.
Reportedly, employees at these retail giants are removing price tags so they can nonchalantly reprice items as both stores prepare for widespread price hikes in response to looming tariffs.
People claiming to be employees from both companies have taken to social media to show themselves strategically tearing off tags from items such as underwear, jeans and children’s apparel.
“Spent almost a whole 8-hour shift just doing this,” TikTokker Mykala Montalbano captioned a video of herself in a Target uniform ripping off price tags.
A TikTokker named Amanda shared a video of herself doing the same during her shift at Walmart.
“im soooo over it,” read a comment on Amanda’s video.
“WALMART IS Deceiving PEOPLE. ALSO MAKING WORKERS DO THEIR DISHONEST WORK…” angrily expressed someone else.
“Leave the prices on so America can see what they would’ve been without these Traiffs,” another frustrated commenter wrote.
The practice is said to allow retailers to quickly reprice items without drawing attention from shoppers — yet wise shoppers have been quick to notice this sneaky change.
At one Walmart, identical children’s outfits were seen with differing prices — some with labeled tags, others priced higher on shelf signs, Retail Brew reported.
In a statement to The U.S. Sun, Walmart explained that prices for some items are now shown on shelves or pegs instead of hang tags. Some items may be re-stickered, while others may have no visible price at all.
“As we strive to provide the best value for our customers while remaining flexible and competitive, earlier this year we implemented a change to our labeling process for some items,” the chain said in a statement.
Walmart did not confirm whether this change was directly linked to tariffs. However, CEO Doug McMillon acknowledged on the company’s latest earnings call that price increases are on the horizon: “As we replenish inventory at post-tariff price levels, we’ve continued to see our costs increase each week.”
Target has not responded publicly to the mounting reports, though employees and shoppers alike have documented similar activity in its stores.
The Post has reached out to both Walmart and Target for comment.
And this mishandling of price tags isn’t the only thing getting Target customers up in arms.
It was announced in July that after a decade, the store dropped its price-matching policy with Walmart and Amazon.
“Target’s Price Match Guarantee, paired with our commitment to being priced right daily, ensures guests get great prices when shopping Target,” the company said.
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