Coffee lovers and nostalgic campers are rejoicing.
In honor of summertime and twitterpating the hearts of many, Starbucks is reportedly bringing back a fan favorite frappuccino.
Gone but never forgotten, the S’mores Frappuccino, discontinued in 2019, will return to the coffee franchise alongside a new s’mores-inspired cold brew beverage.
Both will reportedly be available at participating US locations beginning June 30, 2026.
While Starbucks has yet to confirm the drink’s return, Reddit fans have long awaited its resurrection.
“I’ve been so upset since I’ve grown up from my pre-teens (when I could only have Starbucks every so often) and can go out and buy my own that they haven’t rereleased it at all. I miss her so much,” lamented one S’Mores lover.
“Honestly, if the s’mores frappe comes back, I will be over the moon. Will it suck to make? Probably, but I LOVED it as a kid :),” shared another.
Starbucks first introduced the S’Mores Frappuccino in 2015, describing the beverage as “inspired by the nostalgic summer experience of roasting S’mores.”
The holy grail of hot weather drinks made its graham cracker-dusted debut as part of the Summer Collection that year, made a brief comeback in 2019, and then disappeared to the disappointment of legions of customers.
Starbucks employee and food industry insider @Markie_Devo teased the return in an Instagram post this week, promising that the frappuccino would return along with a s’mores-inspired cold brew drink, rumored to be made with glorious marshmallow cold foam.
Commenters could not contain themselves, and for some, the news was a matter of life and death.
“If this is real ima get a s’mores frap every day until it’s gone & If it’s fake ima kms,” said one.
“They’re bringing out the nuclear option to break the boycott, huh?,” said another, a presumed reference to the major backlash and “very significant” drop in sales the company faced in South Korea last week after it launched a promotion that evoked a brutal military crackdown.
If the recipe returns in its original form, the S’mores Frappuccino will be a blended mix of milk chocolate sauce, coffee, milk, ice, topped with marshmallow-infused whipped cream and a graham cracker crumble.
The product rollout aligns with the coffee chain’s “Back to Starbucks” initiative, a company-wide strategy announced last year that aims to enhance the customer experience through operational efficiency, modernized food and beverage offerings, and improved store design.
One of the hallmarks of “Back to Starbucks” is bolstering brand loyalty among legacy customers while enticing new audiences with both new and cult-favorite flavors.
In addition to the lure of classic beverages, the turnaround hinges on speeding up service and boosting customer traffic, with the company investing in staffing, streamlining its menu, and revamping its loyalty program to drive repeat visits.
Starbucks has already poured roughly $500 million into ramping up staffing and store operations, putting more workers on the floor during peak hours and introducing new in-store “coach” roles to keep service running smoothly.
In April, Starbucks announced plans to dangle bonuses of up to $1,200 to get baristas moving faster and smiling more as the coffee giant battles sluggish sales.
The payouts will begin this fall, with employees earning bonuses at stores that hit “certain sales, operational and customer service targets,” the Seattle-based coffee company said.
No word on the price point of the promised s’mores beverages, though fans can expect to pay top dollar for a ‘premium’ sip of summertime.
Last month, Starbucks CEO Brian Niccol was roasted like a s’more himself for being “out of touch” after defending $9 orders at the coffee chain – insisting the steep price reflects a “premium experience.”
Read the full article here
