Post Malone saddled up for a western-themed Skims ad, flaunting his ink-covered body while posing in his underwear and serving as the brand’s newest face of the men’s line.
Malone, 30, stripped down to his boxers in new photos from Kim Kardashian’s lifestyle brand released on Tuesday, August 19. Malone promoted the brand’s new camouflage boxers, which also blended into his tattoos all over his chest, arms, neck and parts of his face. He tamed the briefs with a white cowboy hat while posing in the wilderness.
Kardashian, 44, shared footage of the chart-topping performer chopping wood, driving a tractor and fishing in a stream on a Utah ranch in a video she posted as part of their collaboration. “POST MALONE X SKIMS MEN,” she captioned her post.
In the clip, Malone rocked a short-sleeve camo shirt, which he tucked into blue jeans. The singer accessorized with the same white ten-gallon hat, a brown leather belt and cowboy boots. He sat on a wooden fence while taking in the mountainscape views.
Malone also modeled a zip-up hoodie, featuring the same brown pattern. He styled it with matching sweatpants and a white tank top.
The rapper topped off his photo shoot with a shot of him riding a horse through a field, rocking a white T-shirt and blue denim pants.
Malone opened up about the campaign in a press release statement, gushing about the line. “I’m all about comfort and feeling good in what I wear,” he said. “These pieces are fun, the camo especially stands out to me. I’ve always been into camo.”
Kardashian also raved about working with the “Sunflower” singer. “Post Malone truly embodies the spirit of the SKIMS Man with his effortless energy and style, which really shine through in this campaign,” she said in a statement.
“This launch is a big moment for us, not only because we’re expanding our menswear line, but also because we’re introducing our new heavyweight fleece, which takes comfort and quality to the next level,” she added. “Having Post lead the campaign just felt like the perfect fit.”
Fans can shop Malone’s campaign at Skims.com on Thursday, August 21.
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