This customer has big beef with Kroger.
Kroger — a grocer typically known for its low price tags — was just called out for “robbing Americans blind” after a video went viral online showing the chain skimping out on steak. The video, which appears to have been removed or deleted from TikTok, was reposted by popular X account Wall Street Apes.
The clip shows a Kroger shopper scooping up two packages of the store’s ground beef patties, which claim to be on sale. The package advertises a reduced price of $1.80 per pound at $3.60, which means there should be two pounds in each package.
Looking a bit thin, the shopper picks up the meat and places it on the fruit scale where it’s revealed that the beef is less than a pound — a move that the poster calls “fraud.” The customer then placed both of the packages of ground beef on the scale and found that the weight was still under two pounds.
He did this another time to be sure, and was stunned at the “scam” Kroger was allegedly pulling.
According to the Bureau of Labor Statistics, the average price of ground beef per pound is $6.89. The poster did its own research and found that the average price at Kroger is about $6 to $8 per pound, depending on the state.
The user claims if it’s weighing under a pound but showing two pounds worth of price — it “only means that we are being robbed.”
“That means the price marked is the discounted price; it’s not being discounted further. We have to keep calling this out,” the X post read.
The video racked up over 584,000 views with commenters flooding the post to weigh in.
“Not only are we being robbed, [but] they are also insulting our intelligence, assuming they can just get away with us and no one would notice,” one wrote.
Another said on X that they have even boycotted the chain after finding similar pricing tactics years ago.
“We stopped shopping at Kroger almost a decade ago because we found every time prices rang higher than posted or advertised for many items. For a time we photographed prices for each item but the hassle became unbearable. Always rang higher, never lower.”
The Post reached out to Kroger for comment.
Grocery prices have steadily been on the rise for nearly five years, with Americans seeing the biggest surge in 2021 and 2022 after inflation spiked. Recent reports now put beef prices at record highs due to the smallest US cattle herd in 75 years.
Costs have gotten so high that President Trump recently announced plans to lift tariffs on beef imports for 90 days in hopes of bringing down already sky-high prices. The president said he has a “commitment” to sell beef at 25% below current market prices, which would help American ranchers to rebuild their herds.
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