Kim Gravel has reached another milestone as a girl boss.
QVC officially announced the Belle by Kim Gravel founder is the shopping network’s 2024 Vendor of the Year.
“My partnership with QVC has been a dream come true,” Gravel, 53, wrote via Instagram on Tuesday, July 1. “To everyone who has watched a show or bought a pair of Flexibelles, I’m truly grateful for you!”
According to the best-selling author, being named Vendor of the Year is “one of the most meaningful milestones of my career.”
“It’s a celebration of what’s possible when you lead with heart, stay rooted in purpose, and believe in what you’re building,” she added, “no matter when you start. 💫.”
Soon after celebrating the news online, Gravel received well-wishes from shoppers and other QVC designers.
“So well deserved!!!!!” Peace Love World designer Alina Villasante wrote in the comments section. “So so proud of you my friend.”
Lawrence Zarian added, “So well deserved, and, as always, there’s enough room on your coattails to open up the door for others, so their life can be changed, for good! ❤️❤️.”
Earlier this year, Gravel reached a milestone in her career at QVC when she reached more than $1 billion in total retail revenue thanks to her fashion brand, Belle by Kim Gravel, and her beauty brand, Love Who You Are.
When asked what contributes to her success, Gravel said it was all about the relationship she has built with the home shopper.
“I am the customer. I am a QVC shopper,” she exclusively told Us Weekly in May. “I am a middle aged woman who is looking to have her butt look lifted. I’m looking for slimming looking jeans. So for me, it’s not been, ‘Oh, I’m selling you something.’ It’s been like, ‘Let’s have fun. Let’s have some girlfriend time and let me make you be the best you can be.’”
With help from QVC hosts, models and her best friend Amy Goins, Gravel has become a staple at the shopping network with her shows being both unpredictable and top-rated.
“I truly am there to be a friend and almost like family,” Gravel explained to Us about her relationship with the shopper. “If you want to buy it, buy it. One time I was sitting on there, and I just looked at the camera and said, ‘Look, y’all. If you don’t want this, you ain’t got the money, don’t buy it.’ And I remember in my ear, the producer said, ‘Spike in sales.’ I think that we build trust with each other … We’re in the people business, y’all. We’re not in the product business.”
Gravel isn’t showing signs of slowing down. As QVC continues with its Christmas in July sales, the designer said she is expanding her assortment of home decor items.
“We have a cranberry Christmas tree,” she teased to Us before her holiday shows on July 12 and 13. “I think our Christmas in July is nothing like you’ve ever seen. I mean, it is Christmas tree colors that you would never think about doing. It’s fashion for holiday.”
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