If you’ve missed rooting around in a cereal box for a toy, you’re in luck.
WK Kellogg Co. said Thursday it’s including toys with some of its breakfast cereals for the first time in more than a decade.
Starting on Sunday, special edition boxes of Frosted Flakes, Froot Loops, AppleJacks and Cocoa Loops will have plastic toys shaped like characters from Disney and Pixar’s “Toy Story 5.”
The movie is scheduled to hit theaters in June.
Plastic toys used to be a mainstay in breakfast cereal.
On Ebay Thursday, collectors were selling a “Batman” coin bank from a 1989 box of Ralston cereal, a miniature stuffed bear from a 1980s box of Post Super Golden Crisp and even a tiny plastic “atomic submarine” from a 1950s box of Kellogg’s Corn Flakes.
But the toys gradually disappeared as manufacturers tried to cut costs and consumers worried about choking and other hazards.
Kellogg was criticized in 2004 for including “Spider-Man” watches with mercury batteries in its cereal boxes, for example.
In 1988, the company recalled “cool flute” and “binoculars” toys after the US Consumer Product Safety Commission deemed them a choking hazard.
Toys do occasionally make a limited-time comeback.
General Mills introduced a “Cereal Squad” set of toy figurines in 2020, for example.
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