Loaf is in the air.
A couple has gone viral for their unique wedding invitations, and people are eating it up.
When Jazmin Reyes and her fiancé Miguel Sotto were wedding planning, they knew they wanted to do something novel for their invitations.
“I wanted the experience of our wedding to start with the invites, and we wanted something more unique than just paper,” Reyes shared on TikTok. “I would get invitations that are paper, and I would kind of toss them out or forget about them, and I feel like it’s such a waste of resources.”
So with the help of design company Bridal Brandbook, the couple sent their guests loaves of bread from Daniel Bakery in Manila as their wedding invite — and the designer really rose to the occasion.
Each invite was a tall loaf of white bread, stamped with the couple’s wedding logo on the side and wrapped in plastic so the logo was visible.
The wedding information typically included in an invite — such as date, venue, dress code, how to RSVP and a QR code to the website — were printed on the cardboard component of the packaging.
Shockingly, the content creator shared that the breading invitation was much cheaper than a traditional paper invite.
“Even the company who helped us produce this said that this was the first time they’re doing this type of wedding invitation. Best part is it was half the price of paper invites. It was truly loaf at first sight,” Reyes said in a TikTok where she showed herself eating the invite.
Reyes was concerned that her older guests would find their out-of-the-box wedding invite crumby — but they all got a good rise out of it.
And the internet loved it, too — with many saying they were taking this as inspiration for themselves.
“I was looking at 7k+ for 200 invitations and it breaks my heart to think ppl will prob toss it. This bread idea is so amazing,” someone shared.
“Love the breadvitation!!! Such an iconic move tbh,” another wrote.
“Loaf of bread as an invitation.. IN THIS ECONOMY?! YAS please,” one quipped.
“If I got a fresh loaf of bread as a wedding invite, I would actually have to put thought into their gift,” a user noted.
“I saved these reels as an inspo for my wedding invitation. And I realized I got married 10 years ago,” another joked.
Reyes shared that she loved that people were buttering up to the idea.
“For those who commented about copying this idea, by all means. I would love to see more brides execute something unique, something offbeat, something out of the box. I think it’s a great experience not just for you but for all your guests,” Reyes said.
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