Downtown line culture has officially found it’s place on the Upper East Side — where suddenly everyone is losing their minds over frozen yogurt.
On Lexington Avenue, the partition ropes are out, the branded cones are in place, and hungry daytrippers are lining the block while curious residents peer over the snaking line forming near their multimillion-dollar prewar buildings, wondering what, exactly, is happening on the corner of 72nd Street.
Viral Australian froyo shop Mimi’s opened its first uptown location last Thursday, promptly drawing twenty-somethings in sweatpants, parents and young kids happily waiting nearly an hour for a swirl. And…
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