Game, set, sip!
US Open fans went love-love for Honey Deuces this year – slamming back a record $17 million worth of the famed, $23-a-pop cocktails, the United States Tennis Association reported this week.
The Grey Goose vodka-and-lemonade concoction – topped with a skewer of honeydew melon balls – was guzzled 738,459 times during the 2025 tournament, a jaw-dropping 32% jump from last year.
But booze wasn’t the only thing breaking records.
The Open itself drew a whopping 1.14 million spectators to the USTA Billie Jean King National Tennis Center between Aug. 24 and Sept. 7 – a 9% bump from last year and the biggest crowd in the event’s history.
The Open also served up a record-shattering $90 million purse – the largest payday in professional tennis and a 20% spike from last year’s $75 million haul.
Singles champs Carlos Alcaraz and Aryna Sabalenka each scored a staggering $5 million – the biggest winner’s checks in tennis history and a 39% raise from the $3.6 million that last year’s titlists took home.
And for the first time ever, the winning teams from men’s, women’s and mixed doubles took home $1 million in prize money.
Even the gift shops hit aces, as sales of merch such as US Open-branded Ralph Lauren jackets worth $268, $130 Peter Millar polos and $42 teddy bears spiked 27% year-over-year, according to the USTA.
“This year’s US Open truly embodied the spirit of ‘Spectacular,’ surpassing expectations and setting new records across the board – from fan engagement and player impact to partner success that inspired a love for tennis to grow the sport at the community level,” said Stacey Allaster, Chief Executive of Pro Tennis and US Open Tournament Director.
“What we achieved together over these three incredible weeks is a reminder of the power of sport and the extraordinary potential still waiting to be unlocked in tennis,” Allaster said.
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