On the heels of its controversial All-American Halftime Show during the 2026 Super Bowl, Turning Point USA has announced its plans for the future.
Calling the 2026 show a “massive success,” TPUSA spokesperson Andrew Kolvet said that the organization plans to put on a similar show during next year’s Super Bowl.
“So I can tell you, that’s a shot across the bow,” he said during a Sunday, February 8 appearance on Fox News’ One Nation with Brian Kilmeade. “People are paying attention. And if you give us a year to plan this thing, I’m really excited to see what we can pull off.”
“We gotta do it for the country. And this was a massive success, and we were grateful to do it,” Kolvet added.
Kolvet said that TPUSA is still waiting for final numbers, but that the show allegedly received at least 20 million views across social platforms. He predicted that figure to rise to between 40 and 50 million.
TPUSA announced its alternative halftime show in October 2025 when the NFL revealed Bad Bunny as its halftime headliner. The NFL’s decision received backlash from conservative politicians and pundits due to his lyrics being primarily in Spanish and the rapper’s previous criticism of President Donald Trump.
NFL commissioner Roger Goodell pushed back on the criticism of Bad Bunny, 31, calling him “one of the great artists in the world.”
“But the other reason is he understood the platform he was on,” Goodell, 66, explained during a February 2 press conference. “This platform is to unite people and to be able to bring people together with their creativity, with their talents, and to be able to use this moment to do that. I think artists in the past have done that. I think Bad Bunny understands that and I think he’ll have a great performance.”
Kolvet said the All-American Halftime Show, which featured performances from Kid Rock, Brantley Gilbert, Lee Brice and Gabby Barrett, reflected TPUSA founder Charlie Kirk’s “strong opinions.” (Kirk was shot and killed while speaking at an event in Utah in September 2025.)
“He wanted it to lift up the best ideals of our country, as opposed to pulling us down or being kind of the lowest common denominator,” Kolvet said. “He wanted it to lift us higher. He wanted to be about our highest ideals.”
Charlie’s widow, Erika Kirk, took over as TPUSA CEO upon his death, and while she was not a part of the halftime show, she said beforehand that her late husband would be “stoked” about it.
“It’s powerful because what Charlie always loved and knew is that he wanted to be in the forefront of the culture war,” Erika, 37, said in a Fox News interview on Wednesday, February 4. “He would be fist-pumping at this. He would be so stoked. And what better way to honor him than to just get in the middle of this and be able to offer an alternative to families.”
Erika continued, “That’s the thing that is so beautiful about Turning Point USA and our programs — it’s holistic, it’s for the entire home. It’s of every age, and so for us to be able to provide an alternative that is pro-America, that is just pro-everything, that’s not the opposite of what they’re putting out there — I don’t want to go into details and bash that because there is apparently an audience that wants that, but there’s a larger audience that wants ours.”
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