It might be a man’s world, but women are losing their locks too.
Now there’s a sweet way to fight back: Telehealth company Hims & Hers just launched the first-ever clinically proven prescription hair growth gummy made specifically for women battling chronic hair loss, and they promise they’ve got the FDA to back up what’s in their supplement.
The Post spoke with Dr. Jessica Shepherd, the company’s chief medical officer, to get the lowdown on the brand-new Biotin + Minoxidil Gummy — and why female hair loss is finally getting a moment in the spotlight.
More than a bad hair day
Shedding 50 to 100 strands per day is generally considered normal — but for many, hair loss goes way beyond that.
By age 50, about 85% of men and 40% of women experience noticeably thinning hair, according to the American Hair Loss Association.
“Female hair loss usually appears as overall thinning across the scalp, whereas male hair loss typically involves more defined patterns such as a receding hairline or bald spots,” Shepherd told The Post.
And it’s not just grandma’s problem. Studies show that 12% of women start losing their hair before they reach 30.
Despite the widespread experience, Shepherd said the healthcare industry has historically focused on the source of male-pattern baldness.
“This leaves conditions unique to women, such as polycystic ovarian syndrome, menopause and postpartum hair loss, largely underexplored and misunderstood,” she explained. “As a result, many women feel unheard and unseen, with their concerns dismissed.”
To make matters worse, Shepherd said the link between hair health and overall wellbeing — especially factors like inflammation, stress, nutrition deficiencies and hormone imbalances — often gets ignored, preventing women from getting the full care they need.
“We understand these specific challenges women face and proactively consider how we can make access to quality treatment seamless and convenient,” she said.
A gummy game-changer
Minoxidil — commonly sold under the brand name Rogaine — is the only FDA-approved drug to treat both male and female pattern hair loss. But Shepherd said dosage and application varies due to hormonal and physiological differences between the sexes.
That’s where Hers’ new gummy comes in.
Green apple flavored and prescription-only, it’s the first dermatologist-formulated gummy made specifically for women’s chronic hair loss. It combines minoxidil for density with biotin for fullness — a double dose of clinically backed hair help.
“Licensed medical providers on the Hers platform can work with you to find the best plan for your hair, including prescribing personalized treatments with clinically proven ingredients based on your needs,” Shepherd said.
And unlike messy foams or tough-to-swallow pills, this gummy is designed to be a treat — not a chore.
“The truth is, it doesn’t matter how well a medication works if it’s not taken consistently,” Shepherd said. “Our mission was to help women foster adherence through genuine desire, not forced routine.”
But not all gummies are created equal — in fact, many have been criticized for nutrient inconsistencies and lack of oversight.
Shepherd said Hers guarantees quality by manufacturing their gummies in an FDA-regulated pharmacy that follows strict US Pharmacopeia standards.
But does hair grow… everywhere?
Minoxidil — whether oral or topical — can sometimes cause unwanted hair growth in places beyond your scalp. The gummy might have the same side effect.
“While we know this isn’t ideal, shaving, plucking, or waxing should do the trick,” Shepherd said.
“A provider through Hers will review potential side effects with you, address any questions you might have, and provide guidance tailored to your health profile,” she added.
More than just hair
Hair loss treatments do more than boost your strand count.
“When a woman experiences hair loss, the emotional toll can be significant,” Shepherd said. “They may feel shame, loneliness or isolation and hesitate sharing their struggles, even with loved ones.”
One study found that 52% of women feel extreme distress over hair loss — nearly double the 27% of men who said the same.
The study also showed 53% of women feel less physically attractive and 65% less sexy, compared to just 35% of men.
“We’re actively addressing these emotional aspects by fostering a compassionate, supportive community and making these conditions more approachable and treatments more accessible to affirm every woman’s unique concerns as valid and important,” Shepherd said.
“We all deserve the ability to feel our best — how we feel inside in turns how we can show up for others, but more importantly, for ourselves,” she continued.
Beyond the surface
No matter your gender, Shepherd said “healthy hair begins on the inside.”
To prevent thinning and keep hair thick, she recommends a proactive, holistic approach. That means starting before your strands fall out.
“In addition to the right hair care routine using gentle, nourishing products to support a healthy scalp, lifestyle, stress and nutrition are also critical,” Shepherd said.
“Managing stress levels through lifestyle changes like sleep and exercise, and a nutrient-rich diet with enough protein, healthy fats, and vitamins, are crucial to maintaining a healthy head of hair,” she added.
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