Taco Bell customers are putting on their chef hats.
The fast-food company launched a new nationwide in-app experience called Fan Style that allows fans to create, name and share their custom orders for anyone else to order.
When other patrons order the custom creation, the original creator receives reward points equal to the value of the customized item. The more it gets ordered by app users, the more rewards the creator gets.
Whether you want to remove Spicy Ranch and add Creamy Jalapeño Sauce or make your nachos vegetarian-friendly, anything goes with Fan Style.
Taco Bell said that later this year, select Fan Styles — presumably the most popular ones — will get a spot on Taco Bell’s national menu and will be featured for a limited time.
According to the press release, chosen Fan Styles will be judged on factors such as creativity, originality, name appeal and operational feasibility.
“It’s more than just customization; it’s a way for fans to show off their go-to creations and get the spotlight they’ve always said their orders deserve,” the release explained.
Taco Bell noted that “well over half of all Taco Bell app checkouts include a customized menu item,” and this is a fan-first way to crowdsource a “menu-worthy” item.
“If it’s your go-to, it could be the next big thing,” the restaurant chain said.
No purchase is required to participate, but users must be a Taco Bell Rewards program member and signed into their account on the mobile app to create a Fan Style order.
Fans have the chance to get their order on the menu until 11:59 p.m. PT on Wednesday, August 13.
While it’s up to the creators to show off their custom order, Taco Bell is giving some lucky fans the opportunity for a huge boost.
On July 29 from 2 p.m. to 5 p.m., Taco Bell will have a one-time Tuesday Drop on the mobile app that will unlock a limited number of real-world advertising placements that fans can claim.
These ad placements can include digital billboards, movie theater previews or even sky banners.
“Our fans know every inch of the Taco Bell menu, so it only makes sense that they help dream up what belongs on it next,” Taylor Montgomery, Chief Marketing Officer at Taco Bell, said in a statement.
“Fan Style is about giving them the power to show off their creativity and pride in their go-to orders. This isn’t just customization; it’s about creating something that’s perfectly theirs, and maybe even inspiring someone else’s new favorite. It’s the ultimate fan-first move – and it just might land their creation on menus nationwide.”
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