This summer, Robert F. Kennedy Jr. launched a bold initiative for his “Make America Healthy Again” campaign, focusing on one key tool to support public health: wearable technology.
As of 2020, about 21% of Americans reported using a smartwatch or fitness tracker, and that number is only climbing. But, RFK Jr. wants everyone wearing one, arguing that these devices offer the insights people need to take charge of their health and well-being.
“My vision is every American is wearing a wearable within four years,” the Secretary of Health and Human Services told a House subcommittee back in June. “It’s a way of people taking control over their own health. They can take responsibility.”
Today’s top wearables can monitor everything from heart rate and sleep cycles to stress levels and blood oxygen, with some even tracking glucose responses with meals. On Amazon, brands like Garmin, Apple, and Samsung dominate the market, especially during sales events like October Prime Day.
Here’s the catch: most smartwatches don’t come cheap. Newer models from top brands can retail for as much as $700, while more affordable, entry-level options often sacrifice advanced features.
But, before Prime Big Deal Days concludes tomorrow, shoppers still have a chance to score serious deals, including some that might beat Black Friday prices.
Take the Garmin Venu Sq 2 GPS Smartwatch, for example — a sleek, everyday-ready device featuring a vibrant AMOLED display and up to 11 days of battery life.
The Venu tracks everything from heart rate and sleep score to stress levels as well as Body Battery energy monitoring, with built-in GPS for accurate tracking on runs, walks, and rides. Several users have reported positive lifestyle changes after they started wearing one.
One user shared they lost 8 pounds simply by “being more aware of the need to be active and how much effort I’ve put in every day,” while another claimed that buying this smartwatch was the “best decision” they’ve ever made.
The Venu Sq 2 typically retails for $250, but during Prime Day, shoppers can grab it for $100 off. Several other Garmin smartwatches are also on sale, including some of the brand’s more rugged models designed for serious outdoor and endurance athletes.
Apple is also dropping competitive deals on popular watches packed with smart features that integrate seamlessly with iPhones. And, for those new to wearables, Fitbit offers an approachable option with intuitive navigation and simple tools for general health and wellness tracking.
With Prime Day ending soon and “October Theory” encouraging people to start working toward their health goals before the New Year, now is the perfect time to stock up on top wearables. Strap in and save big!
This article was written by Miska Salemann, New York Post Commerce Writer/Reporter. As a health-forward member of Gen Z, Miska seeks out experts to weigh in on the benefits, safety and designs of both trending and tried-and-true fitness equipment, workout clothing, dietary supplements and more. Taking matters into her own hands, Miska intrepidly tests wellness products, ranging from Bryan Johnson’s Blueprint Longevity Mix to home gym elliptical machines to Jennifer Aniston’s favorite workout platform – often with her adorable one-year old daughter by her side. Before joining The Post, Miska covered lifestyle and consumer topics for the U.S. Sun and The Cannon Beach Gazette.
Your Prime Big Deal Days FAQs, answered
What is Prime Big Deal Days?
This annual Amazon sale — which we like to call October Prime Day — is similar to the well-known July event: it’s a two-day blow out shopping event with deep discounts on bestsellers and everyday essentials. But the timing of this sale makes all the difference; shoppers can also score pre-Black Friday deals on top-rated toys and sell-out-risk gifts before the holiday rush.
How long does Prime Big Deal Days last?
Amazon’s fall Prime Day event only lasts two days. This sale starts on Tuesday October 7 at 12:01 a.m. PT and runs through Wednesday October 8 at 11:59 p.m. PT.
When does Prime Big Deal Days end?
Prime Big Deal Days 2025 ends on Wednesday October 8 at 11:59 p.m. PT, so east-coasters have until about 3 a.m. on October 9 their time to shop the deals.
Do you have to be an Amazon Prime member to shop?
Prime Big Deal Days is a member-exclusive sale event. Interested shoppers can grab a 30-day free trial to try Prime, and its many benefits, with no strings attached.
Prime Day vs. Prime Big Deal Days: What’s the difference?
Already familiar with July Prime Day? Then you’ll love Amazon’s fall version! Like its summer spectacular sale, Amazon’s Prime Big Deal Days offers major discounts for 48 hours, but with a bigger focus on holiday gifts, toys and tech to shop ahead of Black Friday and Cyber Monday.
What are the best deals?
From reporting on Amazon sales for years, we can tell you for certain that October Prime Day is the ideal period to stock up on household essentials, score great deals on gift-worthy items and toys, take advantage of Black Friday-level discounts on tech and appliances, refill your skincare empties, and comb through the massive catalog of Amazon best-sellers.
Is it worth it?
We certainly think so! October Prime Day is a great chance to score Black Friday-worthy deals on thousands of best-sellers, including everything from big-ticket tech to Post reader-favorite trash bags. Our team diligently sorts through all the offers to find you the very best items to grab on sale.
When is the next Prime Day?
Already wondering when Amazon’s next Prime Day is? Prime Day takes place in July each year, so it’s safe to assume it will take place in mid-July 2026 — similar to previous years. Can’t wait to shop more Amazon deals? Look out for Amazon’s Black Friday sales to kick off the holiday season in November.
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