Don’t mess with these mamas.
Colloquially known as “the NFL draft for women,” sorority rush has officially begun — and a new reality show is honing in on the overbearing moms who’ll stop at nothing to get their daughters into their desired house.
“For every girl going through rush, there’s a mom behind her that wants it as bad as she does,” Brandis Bradley says in the trailer for the new series, “Sorority Moms Guide To Rush,” which premieres on Lifetime next Monday night.
“I might want it more than [my daughter],” one mom admitted in the trailer, while another said, “I’m living vicariously through her.”
Money-minded mamas are sparing no expense, splashing serious cash on clothes, bags and jewellery, so their girls get a leg-up during the grueling process.
“A rush budget to me is non-existent,” one mother declared in the trailer of the reality show.
One girl — or rather, her mother — spent over $10,000 in preparation for it, which had her father rolling his eyes and her brother declaring: “You could buy a car with that.”
Once girls snag a spot in one of the coveted clubs, the expenses don’t stop.
Dues to stay in sororities, paid each semester, are often thousands of dollars on top of initial rush costs.
The University of Alabama is no doubt the most notorious for its elaborate Greek life recruitment, but the girls on the inside say it’s not just ‘Bama — it’s basic protocol at any SEC school worth its salt.
“Bring your pocketbooks, because you’ve got to pay to play on sorority row,” Bradley warned.
Brand-new Gucci bags, Cartier rings, and Golden Goose sneakers are all must-haves for sorority sisters-to-be — but these trendy favorites come with a hefty price tag. Even these accessories alone set families back over $5,000.
Some parents even hire rush coaches to ensure their girls get a spot in a “top-ranked” house.
The counselors guide the girls through every step of the process — interviews, social media presence and outfits, among other things.
While there are budget-friendly options for frugal freshmen, some parents are willing to spend as much as $4,000 for a top-tier tutor.
“Maybe I need counseling or something,” one mom reflected in the trailer.
Parents in the series explained that Greek life has been a component of the SEC college life for generations, but others say that Southern sorority life hasn’t always been like this.
“It’s like ‘Toddlers and Tiaras’ but make it college,” one commenter wrote under the trailer, while another remarked, “Thank God I rushed in 2003 and didn’t need all this! It’s so superficial.”
Despite the noise, many college gals are still psyched to rush.
“It’s not this deep. Anyone and everyone can rush. It’s an amazing opportunity to meet friends and people you’ll know forever. I didn’t know a single thing about rush, went in with an open mind, and ended up where I was supposed to,” one gal gushed in the comments.
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