Nutella superfans already know the chocolate-hazelnut spread tastes out of this world — now, it’s actually traveled there.
In what some internet users are calling “the greatest free advertising moment in history,” per Fox News, a tub of the tasty treat was recently seen defying gravity aboard NASA’s Artemis II mission while moving across the spacecraft’s kitchen in its livestream.
The deliciously random occurrence took place around four minutes before 2 p.m. Eastern time on Monday, April 6, when the four astronauts of the mission broke the record for the farthest any human being has ever traveled from Earth — 252,752 miles, as reported by Futurism.com. Previously, this record had been set by NASA’s Apollo 13 mission in 1970.
Tobi Mülhauser, who goes by @iamtobi on X, posted the now viral vid on his page at 2:10 p.m. on April 6 — minutes after the broken record — complete with the caption, “Nutella just hit a world record flying as far away from Earth as nobody else did before,” complete with an astronaut and moon emoji.
“Artemis 2 crew breaking the distance record with a jar of Nutella is the best accidental ad ever,” quipped one X user.
“Nutella drifting into the final frontier,” joked another.
The Nutella marketing team quickly jumped in on the unexpected bit of fun, posting the video with the text overlay, “Nutella is out of this world.”
“Honored to have traveled further than any spread in history,” the Nutella team posted on X a few hours after breaking the barrier, adding a rocket ship emoji to the video that’s now racked up one million views. “Taking spreading smiles to new heights.”
NASA’s Kennedy Center playfully shot back, “Enjoying sweet treats while our Artemis crew takes sweet photos of the Moon!”
However, while some people online speculated that NASA had planned the moment or sold out for some sort of “product placement,” NASA quickly squelched the rumor.
“NASA does not select crew meals or food in association with brand partnerships,” agency press secretary Bethany Stevens told Futurism. She also added a more direct qualifier, “This was not product placement.”
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