Nordstrom is giving its shoppers the gift of buzzy fashion collabs for its 125th anniversary celebration.
To mark the big anniversary, the retail giant is launching a year-long string of brand collaborations and activations “designed to surprise, delight and engage customers.”
Nordstrom will be partnering with influential and iconic partners such as Chanel, Christian Louboutin, Brunello Cucinelli, Manolo Blahnik and Tory Burch.
There will also be collaborations with brands like Ugg, Birkenstock, Nike, Adidas, On and more.
Every month, customers will have something new to look forward to, such as exclusive product launches, events with brand founders and “unique” experiences.
The department store’s iconic Anniversary Sale, which occurs during the summer, will feature new brands as part of the sale for the first time.
Nordstrom said this year will have “the biggest Anniversary catalog yet” with 125 pages of new fall fashion — and cardmembers will get to shop early.
Throughout the Anniversary Sale event, customers will have the chance to enter sweepstakes, win wish list giveaways, and score even more goodies and surprises, including coffee for just $1.25 at all Nordstrom restaurants and cafés.
The company will also partner with MOHAI (Museum of History & Industry) in Nordstrom’s hometown of Seattle, Washington, to open a retrospective.
Later on in the year, Nordstrom is set to debut a limited-edition brand capsule that will feature memorabilia inspired by the department store’s past.
The capsule collection will reportedly bring “a mix of nostalgia and modern appeal” with items such as tote bags, charms and sweatshirts.
It will also include limited-edition items with archival designs by longtime Nordstrom collaborator and artist Ruben Toledo.
Nordstrom Rack will take part in the milestone celebration in September, providing special loyalty offers and a curated list of 125 standout deals.
Loyal Nordy Club members will get even more perks, too, such as exclusive giveaways, limited-edition items, invites to experiences and personalized surprises.
The 125th anniversary celebration will officially kick off during Fashion Week with events in New York City and Paris.
“This milestone is about more than reflecting on the past — it’s about celebrating what comes next,” the company said in a press release.
“After 125 years, the best is still ahead.”
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