It’s official: budgets and calories don’t count, and you’re not obligated to respond to messages while on vacation.
A new survey of 2,000 Americans found that when it comes to vacation, the usual rules go out the window — budgets don’t exist (56%), calories don’t count (47%), and there’s zero pressure to watch the news or check a news app (32%).
Sixty-seven percent of respondents said they eat out for every single meal when on a trip, and 23% said dessert with every meal is the norm.
More than half said they snack more on vacation than at home.
Their thoughts on budgeting were similar. While half of travelers said they try to be frugal, another 54% said it’s rare they stick to a budget, with 46% confessing to using credit more than usual while away.
Conducted by Talker Research on behalf of CheapCaribbean Vacations, the survey also found it’s not just food and spending that go out the window. Everyday responsibilities, like checking emails or making the bed, are often thrown out too.
Forty-nine percent intentionally avoid reading work emails, while 59% admitted to skipping responsibilities they’d normally keep up with, like working out or tidying up.
Technology takes a back seat as well.
One in five Americans doesn’t check social media at all while on vacation (19%), and another third either avoid posting or have no real policy. And while 86% still use tech to some extent, only 26% said they use it constantly, suggesting even devices get a break.
When it comes to staying in touch, most people don’t feel obligated. Sixty-three percent believe that returning texts or calls in non-emergency situations is totally optional. And 33% of participants admitted to outright ignoring texts and emails altogether.
“The data really shows just how different our mindset becomes the moment vacation starts,” said Dana Studebaker, Vice President of Marketing, Consumer Brands at CheapCaribbean Vacations. “People are letting go of routines, ignoring their inboxes, and giving themselves permission to break the everyday rules, whether that means margaritas for lunch, not setting alarms in the morning or not trying something totally new like surfing. It’s a real shift into ‘vacation mode,’ a mindset that more and more travelers are leaning into unapologetically.”
More than half (54%) wear clothes on vacation that they wouldn’t normally wear at home. Whether it’s bold patterns, comfy loungewear, or something borderline impractical, people dress for the version of themselves they want to be on vacation.
The survey also found that the idea of saying “yes” more often also drives the vacation mindset, with an overwhelming 82% saying vacations are a time to embrace the extras, whether it’s desserts, new activities, or spontaneous adventures.
When asked to choose a vacation motto, “Treat yourself” came out on top, with 41% saying it best described their approach to time off. Others leaned into the chaos with mottos like “Try everything once” (18%) or “No alarms, no plans” (12%).
Favorite parts of vacation revealed by participants also showed just how different life feels for vacationers while away.
Thirty-six percent said they love completely forgetting what day of the week it is, while a quarter said they enjoy not making their bed.
Some said their favorite parts are sleeping in (42%), going on spontaneous shopping trips (38%), and wearing comfortable clothes around the clock (30%).
The survey also showed participants don’t feel guilty about taking full advantage of time away from home and routine. Nearly three-quarters (72%) said they feel no guilt about overindulging on vacation.
“At the end of the day, vacation isn’t about sticking to rules; it’s about breaking from the ordinary,” added Michael Lowery, Head of Global Consumer Brands, CheapCaribbean Vacations. “If that means splurging a little, taking an afternoon nap in, or forgetting what day it is, then you’re probably doing it right.”
Survey methodology:
Talker Research surveyed 2,000 Americans; the survey was commissioned by CheapCaribbean Vacations and administered and conducted online by Talker Research between Aug. 6 – Aug. 11, 2025.
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