McDonald’s shares dropped almost 5% during its investor day presentation after CEO Chris Kempczinski said industry customer traffic growth in key markets will be flat while inflation continues to accelerate.
The burger giant on Wednesday outlined key details of a multi-year $8.5 billion investment to revamp its restaurants, make its menu tastier and upgrade technology, including an AI program called ArchIQ. The technology takes customers’ orders at drive-thrus.
“We must be the first choice for more customers more often,” to capture marketshare Kempczinski said.
The company’s shares have fallen 22% so far this year.
The new program called NEXT…
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