Average posts just don’t cut it anymore on LinkedIn. In 2011 you could post how you were “delighted to announce” something or how it was “amazing to meet” someone and your contacts would hit “like.” Not in 2025. You have to entertain. You have to educate. You have to share pictures, videos and carousels. If you’re not playing the game, you’re losing.
I more than quadrupled my LinkedIn following from 7k to 30k in 2024 by following a clear system. My AI for Coaches newsletter gained 8,000 subscribers in under three months. This isn’t random, and it’s not luck. With the right process and commitment to keep going, you can achieve similar results and beyond.
Win with LinkedIn: stop sharing posts nobody reads
Tell stories that spark emotion
Facts without feelings leave people cold. Your posts are informative but lack the human element that makes someone care. Share stories that drive connection, build trust, and make your message stick.
Show the struggles behind your success. Talk about client transformations with real numbers and timelines. Show the messy truth of building something worthwhile. Make people feel something and they’ll remember what you taught them.
Don’t just explain how to solve a problem. Show what happens when someone doesn’t solve it, then describe the relief and results when they do. Paint the before and after picture so vividly that your audience can see themselves in it. When you hit emotional triggers, your engagement numbers shoot up.
Mix up your content formats
Your feed needs variety. Text-only posts get lost among more visual content. The algorithm rewards multimedia, and your audience expects it. Stop relying on one format when you could be using many.
Try these proven formats to keep your content fresh:
- Carousels breaking down complex ideas step by step
- Vertical videos (30-90 seconds) sharing one key insight
- Image posts with real photos (not stock) from your work
- Text-based stories with powerful hooks and broken-up structure
Track which formats perform best with your specific target audience. Some people prefer reading, others watching. Give them options and see how your reach expands. Your best-performing content gives clues about what to create next.
Simplify your message
Your posts try to cover too much. You explain concepts thoroughly but lose people in the details. When you attempt to share everything you know in one post, nothing sticks.
Make one point per post. Focus on a single insight, lesson, or tip that someone can apply immediately. Break complex ideas into a series of posts that build on each other. When someone can explain your message to someone else in one sentence, you’ve succeeded.
Strip away jargon and shorten your sentences. Aim for eighth-grade reading level, even when discussing advanced topics. Your brilliance shows in making complex ideas simple, not in making simple ideas complex. Test your posts by reading them aloud. If you need to take a breath mid-sentence, it’s too long.
Show up in comments, not just posts
You turn up, post and leave. Job done. Your posts might be brilliant, but engagement happens in conversations. The LinkedIn algorithm watches how you interact, not just what you create.
Comment on 10-20 relevant posts each day before publishing your own. Add genuine value, ask thoughtful questions, and build relationships before you need them. When experts in your field recognize your name, their followers notice you too.
Stay active in your own comment section. Reply personally to everyone who engages. Ask follow-up questions that deepen the discussion. The algorithm rewards posts with active comment threads by showing them to more people. Plus, commenters often become your strongest supporters, sharing your content with their networks. Do things that don’t scale when you’re first starting out.
Test hooks relentlessly
Your opening lines don’t grab attention. In a busy feed, the first sentence determines if anyone reads the rest. Generic openings mean missed opportunities to connect with your ideal audience.
Write 10 different hooks for each post before you select the best contender. Test strong statements that challenge assumptions. Try opening with surprising statistics or counterintuitive insights. Start with “I was wrong about…” or “Nobody tells you that…” to create curiosity. Track which openings get the most views and double down on those styles.
Address the problem your audience is facing right now up front. Name their pain points directly so they feel seen. When someone thinks “that’s exactly what I’m struggling with,” they stop scrolling and start reading. Turn passing glances into engaged followers by speaking directly to their immediate concerns.
Fix your LinkedIn game: attract readers today
Your posts deserve to go far. They contain wisdom that could help thousands of people, but only if you know how to package it. Tell stories that make people feel. Mix up your content formats. Simplify your message to one key point. Show up in comments, not just posts. Test hooks until you find what works.
Your expertise is not a problem. It’s how you’re sharing it. And that can be fixed. Pay attention to these five mistakes and don’t let yourself make them.
Read the full article here
