Jordon Hudson supported her boyfriend, Bill Belichick, as his University of North Carolina football team scored a commanding victory in Chapel Hill on Saturday, September 13.
Hudson, 24, was spotted watching the action from the sidelines at Kenan Memorial Stadium on Saturday, as the Tar Heels scored an impressive 41-6 win over the Richmond Spiders. The pageant queen was wearing a dark, sparkly top as she cozied up to Belichick, 73, during breaks in the action.
Her appearance at the latest Tar Heels game came shortly after the Patent and Trademark Office denied Hudson and Belichick’s attempt to trademark four of the coach’s catchphrases, according to People.
Us Weekly reported in April that the couple borrowed a strategy from Taylor Swift while trying to trademark phrases that are currently owned by the New England Patriots and their owner, Robert Kraft. There has been bad blood between Belichick and the Patriots since the coach left the team in January 2024.
Hudson and Belichick’s application tweaked the verbiage on four popular phrases to “Do Your Job (Bill’s Version),” “Ignore the Noise (Bill’s Version),” “The Belestrator (Bill’s Version)” and “No Days Off (Bill’s Version),” though their attempt was ultimately unsuccessful. The Patent and Trademark Office denied Belichick’s request in September because any such trademarks would create “confusion” in the marketplace, People reported.
Meanwhile, Hudson has been at Belichick’s side throughout his first few games at UNC. Belichick was hired as the new North Carolina Tar Heels head football coach in December 2024, though the season got off to a rough start with a 48-14 loss to Texas Christian University on September 1.
TCU senior safety Bud Clark publicly mocked Belichick’s relationship with Hudson during an Instagram Live following the game.
“Belichick gotta call for his girlfriend!” Clark jokingly told his viewers. “Belichick gotta talk to his girlfriend. He’s sad!”
Much has been made in the sports media about Belichick and Hudson’s relationship since they went public in October 2024. While some sports pundits suggested the romance had become a distraction for the Tar Heels, UNC players recently came to the couple’s defense.
Tar Heels wide receiver Jordan Shipp told the press at ACC Media Days on July 24 that there was no truth to reports that Hudson had involved herself in the team’s day-to-day operations.
“Social media can promote some narrative, but that was not a distraction to us at all,” Shipp said. “There was never a problem, like people saying she was running practice. We’d never really see her in the building. That was never a problem.”
In May, Belichick insisted during an interview with “The Pivot” podcast that he was able to separate his responsibilities at UNC from his relationship with Hudson.
“I stay focused on football and, some of the other opportunities that come along, Jordon looks at those and can dig into them a little bit deeper,” Belichick said at the time. “But really, what she does is help me spend my time on football, and that’s what’s important to me.”
The UNC Tar Heels will be back on the gridiron Saturday, September 20, to tangle with the University of Central Florida Knights at the Acrisure Bounce House in Orlando, Florida.
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