A beauty trend that involves “shocking” your skin with a bowl of ice-cold water is on the rise again – but does it actually work?
Hailey Bieber has plunged (sorry, I couldn’t resist) the so-called “ice facial” back into the spotlight after posting a video of her at-home Met Gala prep.
In the clip, which has been viewed almost 40 million times this week, the 28-year-old can be seen dunking her face into a bowl filled with water and lots of ice cubes.
There is anecdotal evidence that shows the brutal beauty technique can offer some benefits, but it is worth noting, they are only temporary and it is not supported by clinical research.
Beauty expert Jen Li agrees – warning that while ice facials are a “wake-up call for your face,” skin is sensitive and needs to be treated with care.
“Don’t apply ice directly to your skin for extended periods, and make sure to cleanse beforehand,” she told news.com.au’s The Beauty Diary.
“You should only do it for around five minutes, or as long as it feels comfortable.
“When done correctly, it can feel very refreshing and provide a de-puffing finish to the face.”
Social media users were divided over Bieber’s ice facial, with many labelling it “shocking” and “crazy.”
“I’d rather not,” one commented, as another remarked: “You look great but that is so intense.”
If plunging your face into a bowl of ice water doesn’t appeal to you (fair), Li suggests a “gentler option that can provide a similar effect.”
“A frozen spoon, chilled roller, or gua sha stored in the freezer (which is part of my morning routine) can offer a cooling sensation, while also helping to massage and refresh the skin,” she said.
“Just remember to use upward and outward motions, moving toward your ears and jawline – it’s a simple technique that can help improve the feel of your skin.”
Others however were thrilled to see Bieber’s “relatable” Met Gala skin routine, describing it as “achievable for once.”
“We’re used to seeing pricey skin treatments backstage or in celeb routines, but this one? It’s budget-friendly and fast, and you can do it at home with a bowl of ice water,” Li told The Beauty Diary.
“There’s something satisfying about seeing a celebrity do something we all could do ourselves.”
As well as the savage ice facial, Bieber also revealed she used a “de-puffing” eye cream and sheet mask to get her red-carpet glow.
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