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Gen Z women sure love the ‘swamp monster’ shed beauty trend — despite expert warnings about possible ‘harm’

News RoomBy News RoomMay 21, 2025No Comments4 Mins Read
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Gen Z women sure love the ‘swamp monster’ shed beauty trend — despite expert warnings about possible ‘harm’
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These ladies won’t shed their nighttime routines.

Gen Z women are continuing with their morning shed routines despite spouses saying the trend turns them into “monsters” and experts claiming it is useless — if not dangerous.

To go to bed, SaraJane Warner puts on her PJs and a malleable mask, wraps a strap around her head to compress her jawline, and locks her lips shut with mouth tape.

“My husband and teenager thought it was a joke at first,” Warner, a 39-year-old mom of two in Provo, Utah, told the Wall Street Journal.

“And, yes, it is kind of a comedy when I look in the mirror,” she added.

Her husband, Nick, nearly jumped off the couch when he saw his wife’s new nighttime look for the first time.

“I was, like, ‘What the heck is on your face?’ ” the 42-year-old tech executive said.

Women are slathering on a load of skincare treatments and products to be locked in with eye masks, mouth tape, chin straps and bonnets before bed, only to be removed — or shed — in the morning.

The goal is to wake up the next day looking better than ever, despite going to bed looking crazy or like an over-pampered version of Hannibal Lecter.

But it’s a look that can be difficult to stomach.

“My boyfriend gets so annoyed with me,” one 24-year-old named Daisy previously told Dazed.

Snoop Lozano thinks his wife Alexis, 33, looks like a “swamp monster” when she crawls into bed with a silk bonnet over a heatless curling wand, mouth and face tape, a chin strap and castor oil on her lashes and eyebrows.

“It is hilarious to me,” the 29-year-old told the Journal.

But he’s been a good sport.

He’s tried some of Alexis’s lotions and retinol eye patches, but won’t let her put the mouth tape on, although that’s the one part of the process that Alexis noted yields real results.

She claims the mouth tape has helped her temporomandibular joint, or TMJ, and teeth-grinding.

Dallas content creator Tammy Weatherhead, 44, told the Journal that she snoozes wearing a collagen mask, retinol undereye patches and mouth tape, going so far as to use pillows around her face to keep it all secure.

“It’s not comfortable, and there are times when I wake up and the mask is on the floor,” she confessed, adding that she’s only seen mixed results and normally makes the effort when her husband travels.  

“If you are married, or you’ve got a boo next to you, you’re not doing that before bed,” she said. 

However, many experts have warned that much of the morning shed treatments and products don’t do anything — and if they do, they could be dangerous.

NYC-based dermatologist Angelo Landriscina warned against strapping your jaw shut.

He told the Journal that chin straps could create “pressure that might result in some of the same issues as teeth grinding, like soreness in the jaw and headaches.”

And mouth tape won’t make you wake up with a chiseled jaw line, but it might disrupt your breathing.

“Taping your mouth shut is not going to change your bone structure,” he said, adding, “Anything where you cut off part of the airway is not a great idea.”

Landriscina advises against using products unless they’re recommended by a professional.

Dr. Nava Greenfield, a board-certified dermatologist in New York City, told Well+Good that she believes the monstrous morning-shed process is a viral sham.

“Not only is the theory behind its effectiveness not compelling, but there’s also a lack of data to support its use, and the trend may even be harmful,” Greenfield shared.

“I suspect creators are using these techniques for the shock appeal and rarely actually use them as a committed routine.”



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