It’s a ‘loaf’ story — and she said yes.
Taylor Swift and Travis Kelce announced their engagement on Tuesday, and brands were quick to make sure their opportunity didn’t slip away into a moment in time.
Numerous food and beverage companies couldn’t shake it off, celebrating the big moment between the pop superstar and the Kansas City Chiefs’ tight end.
Starbucks noted the timing of the announcement, which happened to be on the same day the coffee giant launched their fall menu and the comeback of the beloved Pumpkin Spice Latte.
“Are we supposed to keep talking about PSL like nothing happened???” the company asked in an Instagram post shortly after the viral engagement.
“The long list of Starbucks lovers just got a +1,” the caption read, referencing the line “got a long list of ex-lovers” in Swift’s hit song “Blank Space” from the “1989” album — which is often misheard as “all the lonely Starbucks lovers.”
Starbucks posted to their stories an image of a pumpkin that was set up to look like it’s vomiting its pumpkin insides with text that read, “screaming crying throwing up psl who.”
Auntie Anne’s chimed in, too, asking, “CAN I BE THE FLOWER GIRL.”
Panera shared a picture of a ring inside one of their infamous bread bowls with writing that said, “She said yeast!” The fast-casual restaurant added “a real-life loaf story” in the caption.
Panera has been playing with bread-themed Swift lyrics since the singer mentioned on the “New Heights” podcast that she has an obsession with sourdough — they even created a “Loaf Story” Meal and an “In My Sourdough Era” crewneck.
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Prebiotic soda brand Poppi shared an image of reimagined cans to represent the pair, one with a football and another with books that read “Gym Teacher” and “English Teacher,” respectively, referencing Swift’s Instagram caption that said, “Your English teacher and your gym teacher are getting married.”
“Crying screaming throwing up 😍😍😍💍💍💍 why does it feel like we just got engaged??? so excited for the happy couple #tayvis4ever,” Poppi captioned the post.
Grubhub also made a play on the engagement caption, posting a photo of a bacon, egg and cheese bagel sandwich and an iced coffee in a garden with the caption, “Your bagel sandwich and your iced coffee are getting married.”
Buffalo Wild Wings jumped to exclaim, “WE WILL CATER THE WEDDING,” while Publix simply wrote, “We know a good place for the wedding cake.”
Meanwhile, some companies took it a step further and offered discounts to celebrate the engagement heard around the world.
Krispy Kreme
Krispy Kreme offered a two-hour promotion of free donuts on Tuesday from 5 p.m. to 7 p.m., noting that the doughnut company has “proudly worn our Swiftie badge for a while now.”
If you missed out on that offer, no need to worry — other brands have deals lasting a while longer.
DoorDash
DoorDash is offering customers a deal since Swift’s “love finally delivered.”
Customers can snag 13% off all DoorDash orders with code “THIRTEEN” until Aug. 28 at 11:59 P.M. PT.
Olipop
Ollipop is offering an extra 13% off any subscription order of their prebiotic sodas, a nod to Swift’s lucky number.
New and existing customers can use the code “LOVERS13” to lock in an extra 13% off on top of the 15% subscription discount that already exists.
The company said this deal will last Forever & Always.
Portillo’s
Portillo’s is giving their perks members free small onion rings with a purchase of $1.13 or more, another not to Swift’s favorite number.
The deal is limited to one use and is valid for seven days.
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