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The number of European leisure travellers visiting Saudi Arabia is forecast to increase by at least 130% between 2025 and 2030.
According to new research from Tourism Economics, published this week at WTM Spotlight Riyadh, Europe is among the long-haul markets expected to drive the next phase of Saudi Arabia’s tourism growth. Leisure arrivals from Asia Pacific and North America are also predicted to more than double.
As a result, longer-haul markets are expected to account for 54% of Saudi Arabia’s international leisure arrivals by 2030, compared with 47% in 2025.
Germany and Italy are among the standout European markets, with leisure travel from...
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