Don’t buy that.

The holiday shopping season is right around the corner — and to get the most bang for your buck, especially during Black Friday, you might want hold off on making any purchases during the month of October.

One skeptic shopper is advising people not to “buy anything from Amazon in October.”

Alledgedly, “Amazon forces sellers to take the average price of the previous six weeks to set their Black Friday sale price. So what brands end up doing is around October 1st they start jacking up their prices,” explained TikToker Rarely Co. (@rarelytok) in a viral video with almost 2 million views.

@rarelytok

Don’t buy anything from Amazon in October. Here’s why. There’s a secret rule most consumers don’t know about. Amazon requires six weeks of price history for setting Black Friday discounts. That means sellers on Amazon will artificially increase prices through October so they can hit it big with fake discounts on Black Friday.

♬ original sound – Rarely Co.

Sellers are supposedly “faking their discounts by doubling prices just so they can cut it in half” — a practice that many shoppers might already be aware of.

It is a psychology game — e-commerce sites and brick and mortar stores — know that if they flood people’s inboxes with Black Friday deals and steals, people will either buy things for the sake of it because they want a discount or splurge on big ticket items.

According to this TikToker, the deals might not be that great but it’s still best to shop during the post-Thanksgiving weekend rather than shopping now when prices increase.

The Post reached out to Amazon for comment.

In the meantime while you’re waiting for the end of November to shop until you drop — now is a good time to check to see if Amazon owes you money.

The Federal Trade Commission (FTC) accused the e-commerce giant using “sophisticated subscription traps” to enroll users in a Prime subscription — without their consent. As a result, Amazon will pay a $2.5 billion settlement to customers.

“Today, we are putting billions of dollars back into Americans’ pockets, and making sure Amazon never does this again,” FTC Chairman Andrew N. Ferguson said in a statement.

The criteria to be eligible for a check from Amazon is that you must be a US customer, you signed up for Amazon Prime between June 23, 2019, and June 23, 2025, or attempted to cancel your Prime subscription during that time period but had difficulty with it. You also must be a

Before you get too excited, refund checks are at $51 per eligible customer, according to CNN.

If you checked yes to all of those boxes, you’ll receive an automatic refund within 90 days of the FTC order.



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