Fans will be soda-lighted.
Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience.
Starting in April, Coca-Cola cans and bottles will feature popular first names in stores worldwide in over 120 countries.
“The iconic Share a Coke is back and supercharged at a global level, celebrating the pure magic that happens when people connect,” Islam ElDessouky, Global VP, Creative at Coca‑Cola, said in a statement.
The iconic Share a Coke campaign first launched in Australia in 2011 and quickly made a global impact that had everyone talking.
The campaign encouraged customers to connect with friends and loved ones by turning the brand’s bottles and cans into personalized keepsakes and replacing the logo with popular first names.
Now, as Gen Z seeks out more authentic connections in a digital world, Share a Coke is hoping to get the younger people to use the cans and bottles as a way to bond with others and make new memories.
“Share a Coke will encourage this audience to tap into the nostalgia of personalizing a can of Coca‑Cola as a creative way to show their friends, loved ones and community that they see them — a reminder that all it takes to spark a connection is a simple act of sharing,” the press release stated.
To adapt to the digital age, the 2025 iteration of the Share a Coke campaign will integrate digital and real life experiences and feature even more ways to share and customize your Coke.
In the Coca-Cola mobile app, there will be a Share a Coke digital hub — which can also be accessed through on-pack QR codes — where soda lovers can customize the packaging on their own with additional names.
Fans will also be able to access the “Share a Coke Memory Maker,” which will allow them to create personalized videos, content and memes to share with friends through the app.
“It’s not just about likes and shares…we’re talking real-world moments, amplified,” ElDessouky, said.
“Get ready for a whole new level of sharing with fresh experiences and ways to spark joy with your crew. We’re bringing new channels and experiences to this campaign to help people uplift friendships through real-life everyday moments.”
The brand hopes to capture “the spirit of celebrating friendships by turning everyday moments into lasting, shareable memories.”
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