The divide between Baby Boomers and Millennials has made its way to the frozen aisle.
California-based grocer Trader Joe’s has been ranked the most popular grocery chain among older shoppers, with a popularity score of 69%, according to a new analysis by YouGov.
But that doesn’t necessarily mean it’s the store they shop at most.
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In the analysis, the popularity score refers to the percentage of people who hold a positive opinion of the store.
The report showed that millennials preferred the multinational grocery chain Aldi over Trader Joe’s. The store holds a…
Read the full article at NYPOST.COM
