They’re beefing.
Social media went wild after an Instagram video of McDonald’s CEO and Chairman, Chris Kempczinski, introducing the fast food chain’s newest Big Arch burger and taking the smallest nibble of it made its rounds.
Despite claiming he “loves this product, it is so good,” people online were shocked that a person in Kempczinski’s position would look as reluctant as he did when trying his own brand’s menu item, which rolled out nationally today.
“Why does he look like he’s scared to bite it?” quipped a commenter.
“Man’s aura screams kale salad,” wrote someone else.
Just a few short days later, as a (very) subtle jab, Burger King President Tom Curtis one-upped the Golden Arches restaurant in a new TikTok video posted by the chain, captioned, “Thought we’d replay this,” by taking a rather massive bite of their new and improved Whopper, which was coincidentally released a few days before the Big Arch.
Expectedly, people ran to the comment section of BK’s video to further instigate this beef between the two chains.
“It’s good to be King,” joked one person.
“yea thats a big bite. McDonald’s CEO could never. W BK,” chimed in someone else.
“Now THAT’S a man bite. Take notes McDonald’s,” read another comment.
This friendly competition kicked off when both chains simultaneously announced their newest menu items.
McDonald’s 14-ounce Big Arch burger, available for a limited time, features two quarter-pound beef patties, three slices of melted white cheddar cheese, crispy onions, slivered raw onions, lettuce, pickles and a new Big Arch Sauce, which is described as “a tangy, creamy sauce with a perfect balance of mustard, pickle and sweet tomato flavors.”
Burger King’s improved Whopper, which still has all the delicious workings of a traditional Whopper except a “more premium, better-tasting bun, “a better-tasting mayo, and a box for the sandwich to be served in, rather than the annoying paper wrapper that would often crush the burger.
Created with the intent of elevating the customer’s burger experience, this is the first time in a decade that the fast food joint has made any changes to its signature item.
“Over the past several years, we’ve focused on strengthening our operations and modernizing our restaurants to build a more consistent foundation across the system,” Curtis said in a statement.
“With that work well underway, we’re now in a position to thoughtfully elevate our core menu. The Whopper is an icon, so we didn’t set out to reinvent it. Instead, we elevated it based on direct Guest feedback,” he continued.
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