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Bethenny Frankel‘s resume may be stacked with credits like Real Housewives alum and Skinnygirl founder, but our favorite gig is the one where she shares budget-friendly beauty products that actually work. Recently, she took to Instagram to gush about a $7 face cream, calling it “magic” and comparing it to La Mer — a.k.a. the luxe, celeb-loved lotion that costs hundreds of dollars per jar.
De La Cruz Vitamin E Cream is a drugstore staple that’s been quietly sitting on shelves while buzzy brands steal the spotlight. Frankel revealed that after getting a facial, she experienced a bit of redness, prompting her to apply the under-the-radar skincare staple, which is available on Amazon.
“So healing, so hydrating,” she stated, sharing her verdict. “It really feels a little bit lighter, less stickier than La Mer. I’m in love with this cream.”
Get the De La Cruz Vitamin E Cream Moisturizer for $7 at Amazon! Please note, prices are accurate as of the publishing date but are subject to change.
Those who follow Frankel’s TikTok and Instagram beauty reviews know this kind of endorsement isn’t unusual. She’s garnered a reputation as the internet’s most blunt beauty critic — someone who will actually tell you when a $300 serum is overhyped nonsense. So, when she puts her name behind a $7 cream, that means something.
Obviously, the highlight of the De La Cruz Vitamin E Cream is, well, the vitamin E, known for its antioxidant power and ability to make skin softer and look brighter. Add in the avocado oil, almond oil, shea butter and aloe vera, and the ingredient list reads more like a homemade recipe than a mass-market formula. The product’s texture is rich without being heavy, which tracks with Frankel’s note that it sits lighter on the skin than its luxury counterpart.
The cream’s simple mix is part of what makes it a hit, and shoppers continue to rely on the affordable but effective find to hydrate dry patches, calm post-cleanser tightness and give skin an enviable soft, plump finish. Some even note that it helps to reduce scarring and stretch marks.
“Been using this for years,” one Amazon reviewer wrote, adding that even a small amount keeps their face “smooth and soft.”
“It helps clear up my acne scars a bit when I get breakouts,” they continued. “I also use it on razor bumps with some Vitamin E oil by the same brand.”
Another customer admitted that, while their friend uses the cream “on her neck and face,” they’ve found it also helps dry feet.
“My feet aren’t horribly dry or cracked, but I do get parched, rough spots, and I know when they need some extra TLC,” they said. “Apply this cream for 3 nights and put on some socks, and you’ll be able to rub the dead skin off like magic.”
Frankel’s co-sign feels especially noteworthy due to that jaw-dropping La Mer comparison. The luxury cream has been the gold standard of splurge-worthy moisturizers for decades, but someone who can (and does) afford the expensive stuff is saying this drugstore pick works just as well. We’re tempted to believe her!
If you’ve been eyeing that La Mer jar and quietly closing the tab, Frankel just handed you a permission slip to skip the splurge and opt for a cream that’s been hiding in plain sight (even one of her followers commented that they’ve been “using that exact cream” since their teens).
Get the De La Cruz Vitamin E Cream Moisturizer for $7 at Amazon! Please note, prices are accurate as of the publishing date but are subject to change.
Looking for something else? Explore more Vitamin E creams here and don’t forget to check out all of Amazon’s Daily Deals for more great finds!
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