They don’t want toupee for hair transplants.
Balding millennial men are nixing pricey trips to Turkey — preferring to rock retro rugs instead.
Reverting back to the wiggy ways of their forefathers, 30-somethings with receding hairlines are resurrecting the once-démodé toupee — in a comeback of John Travolta-like proportions.
Surprisingly, the ladies are hot-to-trot for the faux locks.
“Let’s normalize men wearing toupees,” urged Madi Marotta, a Tennessee-based content creator, in a clip where she likened the look to hair extensions on women — a widely accepted style.
Marotta’s curly call-to-action syncs up with the viral anti-baldness boom that’s trending among guys as young as age 20.
“By the age of 35, two-thirds of American men will experience some degree of noticeable hair loss, and by the age of 50, approximately 85% of men will have significantly thinning hair,” per the American Hair Loss Association. “Around 25% of men with male pattern baldness begin losing hair before the age of 21.”
To combat the hairlessness headache, gent across all age demographics have explored a slew of swanky, new regrowth innovations — everything from $5,000 transplants in Istanbul to $16,000 robotic restoration treatments in NYC.
But more budget-conscious blokes prefer covering up their shedding tops to undergoing invasive surgeries and procedures.
Phil Ring, a Big Apple hair replacement pro, shared TikTok footage of himself adhering a tiny toupee to the front of his molting mane, captioning the post, “I’m not ready to commit to a full [restoration] system yet, so I’m just alerting my healing with a small addition.”
Tyler Stanton, a Nashville influencer, granted over 2.1 million TikTok viewers a step-by-step look at his toupee installation process.
“Here it’s is ladies — drink it in,” he teased, showing off his bare crown before the wig was semi-permanently affixed to his scalp. “Honestly, my friends didn’t even know I had fake hair.”
Emily Cheney, a San Diego-based hairstylist known as the “Toupee Queen” on social media, previously told People her customized hairpieces can cost a guy around $3,800.
And her wavy add-ons seem to serve as a turn-on to gals who don’t mind the pseudo strands.
“He’s so handsome,“ raved a commenter beneath Cheney’s vid of a toupee application, which garnered over 62 million views.
“I hope men know girls don’t look down on this at all,” cheered another.
“This is true masculinity,” another admirer wrote. “This is so much more attractive than being angry about balding.”
“I sincerely wish more straight men did this,” a female fan fawned, emphasizing her fondness with the heart-eyes emoji. “I would not care at ALL if a man had a toupee.”
“Not when it gives so much confidence.”
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