Sharing regular content won’t cut it anymore. Images of your work setup without an inspiring message, generic rambles that don’t connect, and anything that doesn’t portray you in the best light wastes everyone’s time. Your audience scrolls past without stopping, and your calendar stays empty while people with half your experience book client after client.
The best way to book discovery calls is by demonstrating your authority. So do that. Show authority in your posts and prove beyond reasonable doubt that you are the person who can help your dream clients overcome their challenge. Here are five post types that make this happen.
Transform your LinkedIn posts into client magnets
Post type 1: I conquered this mountain, here’s your map
Share the exact moment you cracked a problem your ideal clients face daily. Not the version where everything went smoothly, but the messy middle where you nearly gave up. When you post about doubling your revenue after three failed launches, include the spreadsheet mistake that cost you $10k and how you fixed your pricing model. Your vulnerability becomes their roadmap.
People trust leaders who’ve been where they are. They see themselves in your struggle and believe in your solution because you lived it. Last week’s post about your email automation nightmare that led to a 70% open rate system gets saved and shared. Meanwhile, the generic “5 email tips” post from someone else gets a courtesy like from their mom.
Post type 2: Challenge the gospel everyone preaches
Take a stand against advice everyone accepts without question. When the entire consulting world says “niche down until it hurts,” share why you tripled your income by expanding your services. Back it with numbers, client feedback, and the strategic thinking that made it work. Your contrarian view stands out because it challenges what they thought they knew.
LinkedIn rewards posts that spark genuine debate. Your audience engages with thoughtful comments sharing their own experiences. They tag colleagues who need to see this. They book calls because you think differently. That’s exactly what their business needs. Generic agreement gets you nowhere. Strategic disruption gets you clients.
Post type 3: Your breakdown became their breakthrough
Document the crisis that nearly broke you and the system you built to never face it again. Maybe you lost your biggest client and had to rebuild from scratch. Share the panicked thoughts, the sleepless nights, then pivot to the client diversification strategy you developed. Include the exact percentages you now maintain across revenue streams and the early warning system you created.
Your ideal clients face these same fears every night. They lie awake wondering what happens if their main revenue source disappears. When you show them you survived their worst nightmare and built something stronger, they see you as their guide. They don’t just want your strategy. They want your steady hand through implementation.
Post type 4: Behind the scenes of your client transformation
Share the step-by-step of exactly how you helped someone achieve remarkable results. Not just “Sofie doubled her revenue” but the intake form that revealed her real problem was fear and pricing confidence. Share the three conversations that shifted her mindset, the spreadsheet you built together, and the email template that landed her first premium client.
Specificity sells because it proves competence. Share the actual tools, conversations, and pivotal moments. Then prospects visualize themselves in your client’s shoes. They see the gap between where they are and where Sofie ended up, and they understand you’re the bridge. Vague success stories impress nobody. Detailed transformation journeys book calls.
Post type 5: The system you wish you’d known five years ago
Create the resource that would have saved your past self years of struggle. Maybe it’s your content batching system that produces a month of posts in three hours. Share the template, the process, and the mindset shift required. Include what didn’t work, why this approach finally clicked, and exactly how to customize it for different business models.
Generosity builds authority and it always comes back. This is how the universe works. Give away what others charge for to demonstrate abundance and confidence. Your audience thinks, “If they share this for free, imagine what working with them provides.” They book calls not because they can’t implement alone, but because they want your expertise accelerating their progress.
Your LinkedIn content can land discovery calls daily
People want to know you practice what you preach. They don’t want to buy from people who never did the thing. Every post you publish should demonstrate clear expertise through lived experience.
Share vulnerable truths about your journey, challenge accepted wisdom with evidence, and provide detailed behind-the-scenes glimpses of transformation, to become the obvious choice. How many of your last ten posts show real authority versus generic advice? Transform your content strategy, and watch your calendar fill with perfect-fit clients ready to invest.
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