Staring at that blank LinkedIn post creator. Brain empty. Silence deafening. Sound familiar? You know you should post, but the ideas won’t come. Every day you don’t show up, someone else grabs your dream customer’s attention. They keep scrolling past your profile while your competitors build their brands post by post.
I quadrupled my LinkedIn following in 2024, going from 7k to 30k followers by testing what works and doubling down hard. My best-performing posts don’t rely on fancy words or perfect formatting. They connect on a human level. They make busy professionals stop scrolling. They show your expertise without the cringe factor that makes most people avoid personal branding.
Your LinkedIn strategy needs a refresh
Your feed lacks variety. The platform hit one billion users but the content hasn’t kept up. Generic company updates. Boring “we’re hiring” announcements. Motivational quotes stolen from Instagram. You need to break this pattern to stand out.
LinkedIn posts with images receive twice the engagement rate of text-only updates. The algorithm pushes content that sparks real conversations, not just likes. Comments drive reach more than any other metric on the platform. You need content that makes people care enough to respond. Here are some ideas for you to implement next week.
Five post templates that generate engagement
The reintroduction post
This could mark a follower milestone, a special date, or just because you feel like it. You don’t need a reason to do this. It might feel self-indulgent, but people want to know the person behind the profile. Get buy-in by showing your journey and your values.
Open with “I just hit X followers” or “Time for a quick reintroduction.” Keep it personal. Share what you do, who you help, and why it matters. Include unexpected details that make you memorable. What got you started? What keeps you going? What makes your approach different? Posts showing personality see 72% more engagement than purely professional updates. Let people connect with the human behind the business.
The mistakes I made post
Connect to people through your challenges. Chances are, they have faced them too. Your scars build trust faster than your successes. They show authenticity in a sea of perfect facades.
Share a specific mistake from your business journey. What went wrong? What did it cost you? What changed after that? End with the lesson so readers can avoid the same pitfall. Keep the tone high energy. You’re not seeking sympathy; you’re showing growth. Your followers value vulnerability. According to LinkedIn stats, content that shares professional challenges receives 90% more comments than standard updates. People respond to stories that feel real.
The “if I was starting from scratch” post
Give some advice to your younger self. You never know who is listening. Your hard-won wisdom might save someone years of struggle. This post positions you as a guide who knows the way forward and isn’t afraid to make mistakes or admit they were wrong. Your dream customers will feel like you’re inside their heads.
Start with “If I was starting over in [your field], here’s what I’d do differently.” List 3-5 specific actions in order of importance. Make each one concrete enough to implement today. Add context about why each matters based on your experience. People crave shortcuts from those who’ve walked the path before them. Show them the way forward with insights they can trust.
The “most people don’t know x about y” post
In this post, speak directly to your dream customer. Call out something that people like them often get wrong, and why it’s not serving them. State what they should be doing or believing instead, and why.
Lead with a myth you’ve seen harm businesses in your industry. Explain why it persists and the damage it causes. Present the alternative approach with evidence it works. Make your dream customers feel seen in their struggles while offering a way out. This post type establishes you as someone who sees deeper patterns and knows better solutions. Your expertise becomes clear without having to say it.
The quick win post
You have done things the hard and long way, but you don’t want everyone else to. What’s one thing you’ve learned recently, relevant to your dream customer, that you can pass wisdom on from?
Share one specific tactic that creates immediate results. Break it down into steps anyone can follow. Make it so clear that someone could implement it right after reading. Add context about when you discovered this and the difference it made. Quick wins build goodwill with your audience. They prove you’re focused on serving, not just selling. Make your content worth saving and sharing.
Level up your LinkedIn game starting now
Your growth on this platform depends on consistently posting content worth reading. Not posting mediocre stuff daily. Not scheduling and ghosting. Creating posts people actually thank you for sharing.
The reintroduction post builds familiarity with your brand. The mistakes post creates connection through shared challenges. The “starting from scratch” post positions you as a mentor. The myth-busting post showcases your knowledge. The quick win post proves your value.
Mix these formats into your content calendar and start posting next week. Your dream clients are on LinkedIn right now, waiting for content that speaks directly to them. The templates will grab their attention and keep them coming back for more. Which one will you try first?
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