There’s a hole in your bucket. But where is it? When people enter your sales funnel, they should transition through without a hitch. Losing people at any stage hammers your conversion rates. Your cost per customer will go up and you’ll waste cash on ads. Fix the holes.
Your checkout page will convert more people if it includes these five essential components. Discover what they are, and use ChatGPT to get the goods. Don’t skip any step.
Open ChatGPT, copy and paste the prompts and keep the same chat window open so the context carries through.
Convert more people from your checkout page: ChatGPT prompts for success
Include testimonials
“Social proof” was a term coined by Robert Cialdini in his bestselling book, Influence. Cialdini knows his stuff. People want to do things that people like them do. Most people don’t like change. They don’t want to pioneer new ground, they want to copy tried and tested methods. Collect testimonials and display three short ones right where customers are about to enter their card details. Reassure them they are making the right choice.
“I’m pasting some testimonials I have received. Help me decide which parts of which testimonial should be displayed on my checkout page. I’m looking for three hard-hitting sentences, accompanied by customer names, that quickly signal that people are happy to have bought my product. Specifically, my target audience is [describe them]. Their fears are [describe them] and their biggest dreams are [include them]. Here are the testimonials: [Include testimonials].
Add a trust symbol
Padlocks, kitemarks and big green ticks signal that you’re the real deal. It sounds silly, but it’s true. Build on the social proof and add some credibility. Reassure someone their card details are in safe hands, their data is handled with care, or big publications have vetted your concept. Include images that make this clear within a few seconds. Skip the scrutiny when you add trust symbols to your checkout page.
“My product targets [describe target audience]. They are concerned about [list main concerns] when making online purchases. What trust symbols, security badges, or credibility indicators should I display on my checkout page to address these concerns? Please suggest 3-4 specific trust symbols and explain why each would resonate with my audience, taking into account their demographics and psychological triggers.”
Remind them of the benefits
Even though they have only made one click away from your sales page, your potential customer has forgotten the details of what they’re about to buy. So remind them. Remind them of the top three benefits. Make it clear that abandoning their cart means abandoning their dreams. Put some fear of not taking action right back in their mind. ChatGPT will find the most compelling benefits to display where they’ll see.
“I’m sharing my current sales page copy below. Analyze it and extract the 3 most compelling benefits that would be most effective to display on my checkout page. Focus on benefits that address immediate pain points and speak to my target audience’s core desires. Format them as short, punchy reminders that create FOMO and urgency. [Sales page copy goes here]”
Use a picture of the product
Spending money on the internet doesn’t feel real. Numbers on a screen translate to emails in your inbox and then the thing arrives. Including a picture of the thing itself; your product, service or offer, shows that it’s so close to being theirs. For the more literal thinkers among your audience, it clearly shows what they are actually buying. Leave less of the process to the imagination by displaying a clear and simple picture and watch your percentages increase.
“I’m selling [describe product/service]. For my checkout page, I need guidance on the most effective product image that will increase conversion rates. Suggest:
1. The optimal angle/perspective to showcase the product or service. 2. Key features that should be visible. 3. Any environmental context or staging that would make the product more appealing. 4. Whether to include multiple images or a single powerful shot. 5. Any visual elements that would help overcome last-minute purchase hesitation.”
Include a picture of you
People buy things, but they buy from people. And that person is you. Especially if you’re building a personal brand, someone might have discovered your product from your LinkedIn or personal website. They might have been referred by a friend. Including a picture of your smiling face, as the company founder, adds a new signal of credibility, trust, and personal responsibility. How could someone who looks that friendly ever let them down?
“I’m the founder of [company/brand name] selling [product/service] to [target audience]. I need advice on creating the perfect founder photo for my checkout page that builds trust and personal connection. Suggest:
1. The ideal setting that reflects my brand values. 2. The most appropriate attire that balances professionalism with approachability. 3. The best facial expression and pose to convey trustworthiness. 4. Any props or background elements that would enhance credibility. 5. Whether to include a brief personal message alongside the photo, and what it should say.”
Stop customers abandoning their carts: ChatGPT prompts for a more successful checkout
Convert more people through your sales funnel when you include these five essential components of a checkout page. Testimonials, a legitimate trust symbol, a reminder of the benefits, and picture of you and your product all serve to nudge your conversion rate by a few percentage points each time. Over a long enough timeline of traffic and customers, that’s a decent chunk of revenue and profit.
Let ChatGPT guide you to profitability to make more money with the same amount of effort.
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